True Life: Getting To Know Our Customers

There are obviously many special days on the calendar, but one in particular is very near and dear to our hearts – Get To Know Your Customer Day.  For over 70 years, Cato has been offering women of all shapes and sizes a place they can truly depend on to shop current fashion trends, without breaking the bank.  As time goes on and fashions change, we strive every day to be that “happy place” – the place where you feel confident and renewed.

As customers, you inspire us to be better and do better with your feedback, loyalty and continued support. YOU are the reason we have successfully been that “go-to” for many women, for many years. In honor of this special day we wanted to celebrate by getting to know some of you, sharing real stories of real women, and our cherished customers.


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  • What is your favorite color to wear? ALL COLORS, it really depends on my mood. Sometimes black makes me feel sexy and confident and other times a hot pink makes me want to have a party!
  • Why do you shop at Cato? Prices and Trend. Cato just fits my style and my price! I love clothes but I don’t tend to wear the same thing a lot so I don’t like to spend a ton of money. Cato has trendy, affordable clothes that are well made.
  • Have you had a memorable positive experience with a Cato store associate you’d like to share? YES, Cindy is the store manager at my local store. She knows me by name, she knows my style. She’s not pushy in selling. We have a great conversation and overall a great time every time I walk in the store.
  •  If you could describe your style in 3 words, what would they be? Appropriate, Sexy, Casual

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  • What is your favorite time of year and why? Spring/ summer is my favorite time of the year! I love flowers, the warm weather, the sun loving on my skin, and the fact that the days are longer.
  • What occasion brings you to Cato the most? I remembered going home to visit my parents with my fiancé and we were going to a church service that evening. I did not like what I brought, so I rushed to Cato and found the cutest black dress with matching earrings. Another time, I was traveling and I needed something comfortable to wear during the car ride, so I stopped at a Cato store and found the comfiest casual athletic pants. There’s no certain occasion, I will go in for anything!
  • When do you feel the most confident in yourself? I feel the most confident when I am comfortable. It doesn’t matter if I’m wearing jeans, a white tee and flats, or a gorgeous dress. If something is too big or too tight, or unpleasant, I am not confident.
  • If you could describe your style in three words, what would they be? Girly, Eclectic, and Chic.

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  • What is your favorite color to wear? Black is my comfort zone but I also love mustard, metallics and bright florals!
  • What occasion brings you to Cato the most? When I’m dress shopping (holidays, special occasions and every day work dresses) Cato is typically my first stop. I bought my dress for my son’s graduation at Cato.
  • When do you feel the most confident in yourself? When I feel like my look is “pulled together.” When my shoes and jewelry perfectly accentuate my outfit. My typical outfit usually has less than a $50 price tag but if it’s flattering and well designed, I feel like a million bucks! 🙂
  • If you could describe your style in three words, what would they be? Classic, Feminine and Fun

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  • Why do you shop at Cato? It’s well organized, a welcoming environment, and has a lot of options for the working women. Also, I refuse to wear ill-fitting clothing and I never have that problem with Cato! Nothing fits my pear-shaped figure better.
  • Have you had a memorable positive experience with a Cato store associate you’d like to share? A while ago, I was struggling to be confident with my changing body due to converting to being a vegetarian and trying to get over a previous relationship. I went into Cato expecting that finding anything for spring break that made me feel attractive was a lost cause. Within fifteen minutes, I found myself in a dressing room full of clothes and my own anxiety. As soon as I started trying on the clothes, I began to see that I’m still the same beautiful woman that I have always been; it just took trying on some articles of well cut clothing to see that. I left the store that day with newfound confidence and a gorgeous, baby blue top.
  • What occasion brings you to Cato the most? I usually shop there when I have an event to prepare and I need to feel confident in every way possible. 95% of these events are work related.
  • If you could describe your style in 3 words, what would they be? Classic, Feminine, and Ambitious

 

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  • What is your favorite time of year and why? My favorite time of year is spring because after a long winter in Michigan it’s nice to see the sunshine.
  • Why do you shop at Cato? I shop at Cato because the sizing, quality and prices are always consistent.
  • Have you had a memorable experience with a Cato sales associate you’d like to share? I always shop in store at my local Benton Harbor location because the employees are the greatest! The store manager Sonya always chats with me and my mother when we shop. We have known her for years because we go to Cato every week to check out what’s new! She is the absolute best!
  • If you could describe your style in 3 words, what would they be? My style is Bold, Unique and Sassy. But most importantly my style is mine.

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  • Why do you shop at Cato? I shop at Cato because of the wonderful selection of stylish clothes at affordable prices.
  • Have you had a memorable positive experience with a Cato store associate you’d like to share? I always have a great experience at Cato. One of my most memorable experiences was trying on clothes and the helpful associate brought me similar options based on what I had brought into the fitting room. I ended up purchasing her selections!
  • What occasion brings you to Cato the most? When I visit my grandmother we always go to Cato together.
  • If you could describe your style in 3 words, what would they be? Feminine, Colorful, Classic

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  • What is your favorite time of year and why? My favorite time of year is fall. I love fall because there are endless fashion options such as accessorizing with scarves, hat and gloves, pairing sweaters with tall boots. I also love the picture-perfect scenery of the crisp and orange leaves.
  • Why do you shop at Cato? I shop at Cato because the fashions are fun, flirty and affordable. The quality of the fashions is superb and the styles are perfect for every occasion.
  • How long have you been shopping at Cato Fashions? This maybe telling my age, but I’ve honestly shopped with Cato for 25 years or longer. Cato has been my go to store as far back as college.
  • If you could describe your style in 3 words, what would they be? My style is anything that is Fun, Flirty, and Fashionable.

 

Getting to know you helps us become better and helps us understand what our customers want in a brand. With that said, we can’t thank you enough for taking the time to shop with us, and for being open with your positive reviews and praises, but also your thoughts and concerns. We are grateful for our dedicated customers who keep coming back and sharing the love! Stay fashionable, be you, and always be #CatoConfident!

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4 thoughts on “True Life: Getting To Know Our Customers

  1. I too love Cato! I love shopping at Cato all the time. The majority of my clothes is from Cato’s!

  2. They always have the newest fashion on everything. Very nice too visit any of the Catos that I myself have been in. VERY nice staff in all of them also!

  3. I love Catos to the moon and back. My coworkers call me a walking display for Catos. I will always find a Cato what ever city I am in.

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