You may have heard us speak about Cato Confident. Our social media pages are filled with hashtags using this term. We are strong in our convictions on why we use these two words, how we use them and what exactly they mean. However, when we recently stopped to think it, we started wondering, “Do our customers understand what it really means to be, “Cato Confident”? We of course hoped so, but if not, it is definitely time to explain what Cato Confident means to us and why it’s so important for you to understand, too.
We want you to feel confident when wearing fashion styles from Cato. No doubt. Yes, we want you to walk out of the house and have that, “I look good and feel great”, attitude. However, being Cato Confident means more than just wearing and feeling good in our clothes. In fact, it’s so much more.
Let us explain.
We want you to know how much we value, YOU – your opinions, thoughts, feedback and of course, your support. Yes, we may have changed things up through the years that some of you may have loved or perhaps, not so much. But we heard you. All of you. Cato Confident is knowing that you can count on us to do what we need to do, to make things better.
Let’s face it – every single one of us is unique – uniquely beautiful, uniquely shaped and with a style that is uniquely, yours. We offer a variety of sizes and styles so you can truly feel comfortable in your own skin and be the person you were meant to be. Love sparkle? Then shine on! Love a more classic look? Go ahead, show off your timeless style! Born with a smaller frame or more curvy figure – love that body you were given and dress in a way that shows you do! Come on, it’s yours forever and there is no better time than now to start really appreciating every single bit of you.
Have you ever stopped to think about what really makes you feel good? Life goes by so fast, that finding time for you and really focusing on what makes you feel confident, probably gets lost in the shuffle. How can it not? Maybe you’re a busy mom, grandma, full-time student or a working professional. Hey, who knows . . . you may even be all of the above. Regardless, everyone is busy with life in general. It’s important to take time to slow down and really think about what it is that brings out that confidence in you. Is it when you get dressed up? Do you feel confident after a nice, long workout? Do you feel it most when you help others or seeing your children succeed? Confidence isn’t always about how you look or what you wear. Feeling confident comes in all forms – but, it especially comes from within, first. How you carry yourself on the outside is a direct relation to how you feel on the inside.
Being Cato Confident isn’t just about shopping at our store. It’s recognizing who you are and being the best version of YOU. It’s about trusting in us and relying on the fact that we care about you and want to give you that confidence boost you may need. So tell us – what makes you, Cato Confident? When do you feel your most confident? We would love to know!