The Denim Edit: Denim down to the details

Fall/Winter 2016 The Denim Edit. Six Styles of Jeans shown including Super Skinny, Skinny, Ankle, Bootcut, Girlfriend and Flare.

From forever favorites, to fashion forward finds, we are changing the way we do denim. Get ready for an up close and personal look at our new denim collection!

Your Fit, Your Style, Your Cato Jeans. We know not every body is the same. That's why we use real women as our fit models to make sure fits are fabulous for everyone and every shape. Classic: Highest Rise - Sits at or slightly below natural waist. Contemporary: Sits below the natural waist. Modern*: Our lowest rise - has a slightly lower front rise with a fuller coverage back. *Junior Misses size only. Curvy*: Fuller through the hips and thighs. *Plus sizes only.

A Stack of Cato denim.

We have researched all the trends from the runway to high-end denim brands, to give you the newest looks in denim, while maintaining the fit you love.

The New Cato Denim is all about the four F’s: Fabric, Fit, Finish and Fashion.

1. Fabric
We’ve worked hard to bring you elevated fabrics at an incredible value. Our denim not only looks great but feels great on, no matter what your style is. Our denim is made from a cotton blend with spandex for comfort. You’ll be sure to notice the new soft stretch fabric. It smoothes and retains its shape for a comfortable, flawless fit.

"A soft stretch fabric that smooths and retails shape for a comfortable, flawless fit."

2. Fit
From our fashion essentials to our more fashion forward styles we have evaluated each fit closely to ensure consistency in all silhouettes. In any style you buy, no matter the detail, the size will fit you the same every time. We expanded the range of sizes, too! Now you can find all denim styles in sizes 2 to 28 in stores and online. Extended sizes in 30 to 34 are available online as well.

Don't forget to check out our fit solutions! Examples of tags that show fit solutions on Cato jeans.

3. Finish
After we get the fabric and fit just right, we then design each wash down to the color, sanded pattern and destruction detail. Every garment is reviewed by the Cato team to ensure it is unique to Cato. The button color and the thread color directly relate to the wash color.

Sketches of Cato denim including super skinny, skinny and bootcut as well as pocket designs and button designs.

4. Fashion
No matter what your fashion style is, we’ve got you covered! Here’s a snapshot of what you’ll find in our denim shop in stores and online:

  • Ankle – the perfect jean to put your favorite shoes on display.
  • Skinny – a wardrobe staple from season to season, it’s your go-to jeans for all occasions.
  • Super Skinny – the sleekest of all silhouettes that hugs your body from waist to ankles.
  • Bootcut – a classic you can count on with a slight flare below the knees.
  • Flare – the favorite fit of the 70s is back in full swing.
  • Girlfriend – a relaxed fit you’re bound to fall for.
  • Destructed & Patchwork – from rip & repair to faux suede and leather patches, don’t be afraid to dress up this look!
  • Color – Olive is the newest neutral & shades of white can be worn year round.
  • Embellishment & Heavy Stitching – create a glam look with embellished details.


Did you know?

1946: The Year Cato was established. Now included in our denim label and button!We are very proud of our history and where we came from. That’s why we recognize our established date of 1946 in the label, on our buttons and rivets.

Our new denim collection is so important to us because it’s all about YOU. We are designing all styles with elevated fabrics and updated details including new washes from dark to light, newly designed back pockets for each fit and new hardware/trims. You can’t get the same thing anywhere else!

We are so excited to offer our new jeans to you at our low prices, every day. Starting at $24.99, our denim is comparable to jeans costing $100 or more elsewhere.

So head on over to your local Cato Fashions store or visit the website and try our ‘so good, you’ll never want to take them off’ denim, then tell us what you think in the comments below or share a pic on Instagram, Twitter or Facebook with #CatoJeans (You might even be entered to win $100 gift card!)

Post a photo in your favorite Cato jeans for a chance to win a $100 Gift Card! #CatoJeans.


16 thoughts on “The Denim Edit: Denim down to the details

  1. Your beautiful models all LOOK tall, but you carry nothing for us tall girls in denim. It is called high waters where we come from.

  2. HI! My teenage daughter loved the jeggings you used to carry. They fit her so good and look good on her. We were wondering if you still carry those because we can’t seem to find them at either local Cato.

  3. I’m almost a 60yr.,old women and Cato fashions brings out the young in me! I can always find something that looks and feels good on that’s why I’m a long time shopper just take a peek in my closet !

  4. I really love the new jeans. I got the girlfriend fit and they are great!! Can’t wait to see what else this blog has in store for us. I’ve always loved Cato but y’all are really bringing it lately! Keep up the great work! 😄😍

  5. Cato has become another millennial store. It used to be a place where I could always find something nice and pretty. Now it is geared only to those who want their pants below their navel and their tops showing off their boobs. Losing a whole piece of the market.

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